Architecture is an important part of our environment which must be well developed appropriately to our time. Therefore concept in architecture must be created with balancing of innovation for progression and good architecture for good environment.
INNOVATION IN ARCHITECTURE
Besides the meaning of a new invention, innovation also means a new process or an adaptation of an old idea into a new idea in order to suite to the new world. Innovation must be useful and having practical application not merely be a new look or a new form. The company has practiced developing idea of architectural innovation for the purpose of :
1. The most benefit to the project, the owner, the public interest.
2. The most value in order to create the most value added to the architecture.
THE CONCEPT OF GOOD ARCHITECTURE
While the main objective of any project is from the owner’s purpose, the finished architecture also effects to our society and the World at three levels as the followings:
1. The level of customers (user) of the project
2. The level of environment, it effects context and city in both quality of life, environment and beauty of city scape.
3. The level of overall the World, the process of building architecture uses up both materials & energy and also abuses our nature in every way.
Therefore the concept of good architecture is necessary in creating design, for example: Green Architecture, Sustainable Architecture which are friendly to environment, energy and our society.